Macaroon anyone? ‘Bene-picnic’ is an online concept created for the beauty company Benefit Cosmetics. Despite the beauty industry coming to a fast holt during Lockdown, I was assigned to design and produce an online proposal for the cosmetic company which would hypothetically encourage customers to interact with the brand. ‘Bene Picnic’ advertises benefits many eyebrow products and additionally encourages viewers to go outside and enjoy a picnic. I had based this proposal as an online, interactive webpage in the hopes to romanticise picnics and spending time outdoors safely through creating a trend with benefit. This concept largely focuses on promoting benefit products to inspire customers and motivate online purchases from customers!

This Project includes a very pink aesthetic, marketing materials, illustration, advertising and photography.